Media Strategy Skills

In order to prepare for media coverage of the Advisory Committee Meeting, a custom designed Media Strategy and Skills Workshop is designed for company spokespersons and KOLs.

During the Workshop, the participants are prepared to deliver key messages, even in the context of potentially hostile situations, to reporters during a range of interviews, including taped and live broadcasts as well as print and wire service encounters.

Various interview settings are simulated and videotaped so that the spokespersons become comfortable with the technical requirements of in-studio interviews and to provide an opportunity for videotape playback. The participants' performance is evaluated with intensive feedback on message delivery, demeanor and overall effectiveness.

The session may be organized one-on-one or as a Group Communications Workshop.