Preparing leaders to perform under scrutiny —
on camera, on the record, and on stage.
I prepare C-suite executives, senior leaders, physician-scientists, and spokespersons to interact with media, investor, analyst, regulatory, and internal audiences during interviews, Fireside Chats, presentations and panels — and for the Q&A that determines whether the performance is a win or not.
My specialty is high-stakes events, such as, CNBC appearances, Investor & R&D Days, finance road shows, and critical company events including Global Town Halls and Customer Summits.
My goal is to further the leader’s understanding of how the media really work and to enable them to use every question posed during an interview as an opportunity to establish positive points about their area of expertise.
We convert the key messages into their voice as a story that will resonate for the end user: the viewer, listener or reader with a focus on Quotable Quotes.
We anticipate the topics that might arise and prepare succinct responses to hone the leader’s ability to proactively navigate Q&A.
Core to the work is finessing the techniques that keep them in control of the message, such as Blocking, Bridging & Foreshadowing, so every answer pivots back to their story in the most credible manner.
Simulated interview settings provide the opportunity to pressure test those skills and benefit from rigorous feedback on message delivery, demeanor, and overall effectiveness.
We shape the leader’s preparation process to find the most efficient and effective way to prepare for an upcoming event across a range of settings — from a podium presentation to a scripted teleprompter venue to a tabletop flip-chart meeting.
This repeatable preparation process is meant to become a mindset the leader deploys for every engagement, whether it’s a small team meeting or a large industry event.
We simulate an upcoming event and focus on:
Deliver what the room expects.
Organize the narrative into ‘big beats’ that structure the pace and tonality of the delivery.
Navigate the difficult questions that follow or are part of the presentation.
Deploy slides and props to help, rather than hinder.
More than one Advisory Committee meeting has been lost due to inadequate preparation for the inevitable questions that follow the presentation. I make sure that doesn’t happen. To ensure well-executed presentations and the ability to manage Q&A for an FDA or EMA Advisory Committee or other regulatory encounters, a scenario-driven approach anticipates the issues the committee may raise and the outcomes it may reach.
Facilitating a Message Mapping session that builds consensus on the key messages before the meeting.
Ensuring a persuasive delivery with Advance Mock Panels to rehearse the real thing.
Simulating the regulatory setting so every likely question is anticipated and addressed with clarity and conviction.
Preparing Key Opinion Leaders as presenters, mock panelists, or for the media interviews around the meeting.
Leaders, experts, and teams who have to perform when the stakes — and the scrutiny — are high.
Anyone who will face a reporter, a camera, or a live audience under pressure.
Experts presenting and defending complex science before expert and lay audiences, both as a speaker and while navigating Q&A.
Entire teams preparing for investor engagements, FDA Advisory Committee meetings, and internal management meetings, among other settings.
Speakers preparing for upfronts, fireside chats, and industry stages, with emphasis on stage presence.
“Colleen has an incredible command of complex subject matter — FDA Advisory Committee meetings, top-tier media interviews, product issues management — and is instrumental in helping prepare spokespeople, presenters, and external experts to deliver credible, compelling, and accurate information.”
Let’s shape the preparation that makes the performance look easy.
Start a conversation →One-on-one coaching for the high-stakes moments that define how leaders lead.
Explore →A proven Message Mapping process that turns expertise into an actionable Story Flow Narrative.
Explore →Equipping teams for a cohesive, persuasive performance and mastery of Q&A.
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